According to the statistics of the General Administration of Press and Publication (GAPP), China imported 646,807 titles and 4.4 million copies of books in 2008 with a total value of US$ 81.55 million, 15.9% decrease in titles, 19.46% increase in copies, and 4.38% increase in sales, respectively from last year. Affected by the appreciation of the RMB, the increase in book imports fell significantly, and an increase of 4.38% is almost negligible compared with a year-on-year increase of 80.67% in 2007, the number of titles of books imported in 2008 also dropped sharply, showing that China is more selective in imported books. This was reflected by the large increase in the volume of imported books. 2008 saw a significant change in sales channels. Selling original books directly online became the choices of more and more foreign publishers. Jo Lusby, general manager of Penguin Group (China), said that the most effective online promotion to readers was adding the links to Dangdang and Joyo (Amazon) so that they could buy original books with simple clicks. Meanwhile, Wang Yawen, manager of John Wiley & Sons Beijing office, said that Wiley sold original books mainly via Joyo Amazon, adding that teaching materials and economic management books sold well, and that they hoped to further increase online sales and planned to sell all original titles via Joyo Amazon in 2009.
At this moment, DangDang is also the sales partner of ECPPC whose member publishers have titles available on DangDang.